Kelly Peterson founded Switchback Ridge in 1999 with the dream of continuing her family’s legacy that began with her great-grandparents over 100 years ago. She is responsible for all aspects of the business, including sales, marketing and hospitality functions. Kelly grew up in Calistoga and spent most of her childhood on the family’s vineyard, which included picking prunes and grapes at a very young age. After spending 13 years at a local winery overseeing direct sales, hospitality, special events and corporate dining programs, Kelly left to concentrate full time on the business she built from the ground up.
Kelly takes great pride in what she and the three generations before her have accomplished and is thankful for the opportunity to continue a family legacy of hard working farmers, grape growers, and now, wine producers. Above all she is most proud of her daughter, Ashley, who joined the company in 2015 and her son, Devon, who is currently studying viticulture and enology. With the future of Switchback Ridge in good hands, she looks forward to focusing on her most recent and cherished role as “Mimi” to her first granddaughter, Ava, the sixth generation already in training!